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2024 Korea Media Management Association Conference for Graduate Students
In Busan, South Korea
On March 2024, Seungyeon, Jaeyoung, Minhyeok, and Saehe presented their research at the Korea Media Management Association Conference for Graduate Students. To kick off the conference, Sehee presented her research titled "Niche Analysis of Competition among Music Streaming in Korea." It was her first academic conference presentation and marked the beginning of her scholarly journey. Seungyeon followed with her research on merchandising products in the webtoon industry, titled "Exploring the Perceived Value of Webtoon-based Merchandise: The Role of Narrative Transportation and Fan Identification." Jaeyoung, whose academic interests lie in the Korean content industry, shared her research on the convergence of the Korean TV drama and film industries with the impact of Netflix. Minhyeok, the newest addition to our lab, meticulously presented his research on "What is an Entertainment Robot?: A Comprehensive Review of Entertainment Robot Research." With diverse subjects and methodologies, we had the opportunity to showcase our most recent research in front of respected researchers, receiving insightful feedback to further enhance our researches.
Niche Analysis of Competition among Music Streaming in Korea
Sae he
I presented on the competitive analysis of music streaming services provided domestically in South Korea. I am planning to conduct research targeting adolescents who engage in mobile-centric media consumption, and I have adopted the theory of niche as the theoretical background. Thanks to this opportunity, I received valuable feedback and will be able to develop the research in a better direction.
Exploring Perceived Value of Webtoon-based Merchandise: The Role of Narrative Transportation and Fan Identification
Seungyeon
This study aims to explore consumers' perceived value of merchandise in narrative entertainment content based on the extended transportation imagery model and fan identification, specifically focusing on webtoon-based merchandise. Thanks to all the reviewers who have provided thoughtful comments for my study.
Convergence of Korean TV Drama and Film Industries with the Impact of Netflix
Jaeyoung
This paper explores how Netflix's arrival in the Korean media industry has driven the convergence of TV drama and film sectors. Through interviews with content producers, it analyzes the transformation of the traditional value chain into a unified industry model.
It was wonderful meeting individuals who share similar concerns, introducing my research, and seeking advice. The fact that it all took place in Busan made it even more enjoyable!
What is an Entertainment Robot?: A Comprenhensive Review of Entertainment Robot Research
Minhyeok
This research is a comprehensive review of entertainment robots. It aims to conceptually define what an entertainment robot is and bibliometrically analyze research trends of entertainment robots. As this was my first time participating in a conference, it was nervous yet enjoyable experience. Thanks to all the reviewers and organizers for providing such insightful event.
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Media
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Publications
Yeah!!! Finalllllly, the articles have been accepted!
Kids content as IPTV operator's new differentiator: The Korean case
Available Online
Journal
Journal Index
Methodology
Keywords
April, 2024
Telecommunications Policy
SSCI/SCIE
Case study + Content analysis + Interview
Local internet protocol television (IPTV), Korean pay-TV market, Global over-the-top (OTT), Kids contents, Content strategy, Case study, Resource-based view (RBV)
Brief
Summary
In the South Korean case, IPTV operators appear to be maintaining a stable position, but their growth is slowing down due to the emergence of OTT platforms and changes in media consumption behavior. In this context, this study analyzes the kids content strategies of IPTV operators in Korea through comprehensive case analysis and provides implications on whether kids' content can be a differentiator for IPTV operators in competition with global OTTs
Chaeyun
(1st Author)
Hello, I'm Chaeyun, a PhD candidate and the first author of this paper. It's been a four-year journey since I began this research as a term paper in Prof. Kim's Emerging Media class, and I'm delighted to now publish it as a thesis. This research has developed significant since its first draft. We conducted additional content analysis and expert interviews, refining the paper further through feedback received during conference presentations. This paper holds significant meaning for me as it marks my first publication in an SSCI international journal. It was more challenging being my first, but with the guidance of my supervisors and colleagues, I was able to bring this paper to fruition. I hope our research can contribute to providing insights into solutions for the industry and society.