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Master's Course
Dayoung Kang
Exploring Global Connections Between Entertainment, Brands, and Audiences
I am interested in how entertainment industries create cultural value and build lasting relationships with audiences in global markets. My interest grew through my experience in global cosmetics marketing, where I explored how brands communicate with consumers across different cultural contexts. I study how entertainment companies, brands, and creators develop strategies that connect cultures and shape audience experiences in the global media landscape.
#Entertainment Industry #Global Media
#Cultural Branding #Fandom & Fan Culture #Cross-Cultural Marketing
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