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[11th Information Forum] Evolution of Media Commerce and the Dream and Reality of Start-Up

The 11th Information Forum took place on March 23th, 2022, 10:30~11:45.


Title: Evolution of Media Commerce and the Dream and Reality of Start-Up

Presenter: Hyunmo, Koo (Master Graduate of M&C, Korea University, ex-CJ ENM, COO at Gritinpeace)

Location: Room 410, Media Hall, Korea University


Contents

1st Question: What are the implications for the future directions of media commerce and contents of Buzzfeed?

2nd Question: What are the history of business strategies and their implications, learned from the top three representatives of national media commerce, BLANK, APR, and Adapt?

3rd Question: What are the reasons for the absence of media commerce targeting seniors and which market seems most probable to show market growth from your perspective?


The forum was hosted by BK21 R&E Center for Media and Communication, CIS, and SSRC.







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