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The forum opened with an academic seminar featuring presentations on:
📌 The impact of commerciality in YouTube content on user engagement and revenue
📌 The evolution of creators’ motivations for MCNs within the creator economy
📌 The structure and significance of platform ecosystems like Naver
The second session featured a roundtable discussion on the vision and prospects for Korean universities, led by prominent scholars and panelists. The event fostered lively discussions and exchange of ideas among participants, offering valuable insights into the current state and future directions of the creator economy and academia.
We thank all who attended and contributed to this successful event and look forward to the upcoming ING Forum series.
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