[SSRC, CIS] 2025 The 4th SUITE Forum: Creator Branding in the Digital Platform Era

On May 28, 2025, the 4th SUITE Forum of the year was held under the theme “Creator Branding in the Digital Platform Era: Growth Strategies for YouTubers.” Hosted by the Smart Media Service Research Group (SSRC) and the Center for ICT & Society (CIS), the forum welcomed creator and entrepreneur PURE.D (퓨어디) as the guest speaker.

With an audience of students and faculty members interested in content creation and branding in digital platforms, PURE.D shared insights from her dual experience as a professional artist and creator.

The talk covered two key topics, growing with digital platforms and balancing dual identities. The session offered a rare glimpse into the real-world challenges and creative decisions behind successful content branding, as well as reflections on identity, sustainability, and passion in the creator economy.

We thank PURE.D for sharing her valuable experiences and all attendees for contributing to the engaging discussion.