[SSRC, CIS] Media Entrepreneurship Workshop: Learning from Industry Practitioners

Media Entrepreneurship Workshop took place in Room 505 of the Media Hall at Korea University on November 17, 2025. As part of the “Media Entrepreneurship” course, the workshop invited two speakers who exemplify the spirit of individual entrepreneurship emphasized throughout the class.

Prof. Janghyuk Lee from Korea University Business School, and CEO of AligoAI, opened the session by sharing real-world insights into how AI is reshaping advertising and the celebrity business. Through examples drawn from industry practice, he described recent developments in data-driven advertising, brand–celebrity matching, and AI-generated content, giving students a closer look at a rapidly evolving media landscape.

Stephen Schmidt of TELUS Communications then offered a perspective from inside a global telecom and technology company. Reflecting on his own career, he spoke about navigating strategy, regulation, and innovation, while underscoring the importance of knowing one’s strengths and choosing environments that allow entrepreneurial thinking to flourish.

The workshop highlighted how creativity, initiative, and personal leadership can open new pathways in a shifting media ecosystem, offering students an opportunity to connect course concepts with real-world practice.